Untitled Document

News: For Immediate Release

From: Advanced Career Technologies

URL: bobgerberg.com

Robert J. Gerberg Contends "Advanced Marketing" Required for Job Search Success

New York, NY — In his latest book, The Professional Job Changing System, best selling author Robert J. Gerberg contends that, for anyone seeking a job over $50,000, Advanced Marketing is required. "Everyone understands there are real challenges in today's market," he said, "and the level of competition is unprecedented, with over 30 million re-sumes in circulation. The old hit-or-miss methods won't work. 97% of all professionals un-cover only 3% of the opportunities suitable for them. This book lays out step-by-step instruc-tions, telling people what they need to do to succeed."

"In simplest terms, you have to do three things — be more prepared than others, get maxi-mum exposure in the published and unpublished markets, and excel at interviewing. For the first step, you've got to have specific goals and industry options, with a precise action plan. You also need resumes, letters and a "communication strategy" that will sell your transfer-able skills and personal strengths as well as your ability to contribute. We also show read-ers how to neutralize their liabilities ahead of time."

"To make enough contacts, you need to know there are 8 job market sectors, and how to be active in them. Those with limited time can leverage that time by using technology to re-search targets and identify decision makers. And to succeed in the unpublished market, go-ing beyond ads and recruiters, you've got to be active, not passive. This book gives you ways to network more effectively, teaches you how to find and respond to events signaling emerging jobs, lays out what you must do to get responses when you contact employers directly, and more."

"For the 3rd part, interviewing to win against stiff competition, it's amazing, but only a small percentage of people prepare for it. The book, which people can buy hardcover nationwide in bookstores, gives 6 proven rules for interviewing. It tells them how to research, how to make a memorable impression. Personally, I wouldn't want to be in today's job market without knowing the things this book teaches."

Additional information about Robert J. Gerberg: pr@bobgerberg.com or contact Richard Gardner at 877-628-4496

  1. Robert Gerberg Contends "Advanced Marketing" Required for Job Search Success
  2. Advanced Career Technologies Study: 50% of Job Seekers at $50,000+ Never Distribute Over 100 Resumes
  3. Advanced Career Technologies Study: 60% of Job Seekers at $50,000+ Stop Job Search After Three Months
  4. Advanced Career Technologies Study: Most Job Seekers at $50,000+ See Only 3% of Opportunities
  5. Advanced Career Technologies Survey: Only 1 in 10 Job Seekers at $50,000+ Interview Effectively
  6. Advanced Career Technologies Advice: Large Numbers of Contacts Required for Success in Job Search
  7. Advanced Career Technologies Survey: More Job Seekers Making Industry Change, But 87% Limit Selves
  8. Robert Gerberg: Newly Unemployed Need to Launch Job Search Quickly
  9. Robert Gerberg: Age Not Always the Barrier People Think It Is at $50,000+
  10. Robert Gerberg: Job Seekers at $50,000+ Need Active as Well as Passive Approaches
  11. Robert Gerberg: Old Style Resumes Hurting Chances of Job Seekers at $50,000+
  12. Robert Gerberg: Employer Contact Tricky But Effective for $50,000+ Job Seekers
  13. Advanced Career Technologies Survey: Only 5% of $50,000+ Job Seekers Sell Transferable Skills, Strengths
  14. Advanced Career Technologies Survey: Clear Goals Statement Needed in Job Search, But Only 30% Have It
  15. Advanced Career Technologies Survey: 77% of Professionals Think About Changing Jobs, Few Do
  16. Advanced Career Technologies Survey: 21% of Men, 39% of Women, Seek Higher Income in Job Change
  17. Advanced Career Technologies Survey: Men 7 Times More Likely to Feel High Pressure on Job
  18. Advanced Career Technologies Study: 20% of Job Seekers at $50,000+ Can't Communicate Their Skills
  19. Advanced Career Technologies Advice: Story Tellers Do Best in Job Interviews
  20. Advanced Career Technologies Survey: 87% of Job Seekers Restrict Search to Industries They've Worked In
  21. Advanced Career Technologies Study: Job Seekers Wanting to Switch Industries Need "Industry Hooks"
  22. Robert Gerberg: Glamorous Industries Have 90% of the Publicity, Not 90% of Jobs
  23. ACT: Job Seekers Can Use SIC and NAICS Codes to Identify Growth Companies
  24. Advanced Career Technologies Survey: Any One of 25 Common Liabilities Can Rule Job Seekers Out
  25. Advanced Career Technologies Survey: 96% of Failed Job Seekers Blame Lack of Access to Openings
  26. Advanced Career Technologies Survey: 91% of Failed Job Seekers Say They Needed a Better Resume
  27. Advanced Career Technologies Survey: 77% of Failed Job Seekers Say They Flunked Interviews
  28. Advanced Career Technologies Survey: 55% of Stalled Job Seekers Tie Problem to One-Industry Experience
  29. Advanced Career Technologies Survey: 29% of Stalled Job Searches Hurt By Past Frequent Job Changes
  30. Advanced Career Technologies Survey: Past Employer's Performance Hurt Job Search for 1 in 5
  31. Advanced Career Technologies Survey: Reference Issues Key Problem for 1 in 5 Stalled Job Searches
  32. Advanced Career Technologies Survey: 1 in 7 Failed Job Searches Involved Shift from Main Field
  33. Advanced Career Technologies Survey: 1 in 11 Failed Job Searches Attributed to "Overqualified"
  34. Advanced Career Technologies Survey: Common Job Search Liabilities: Age, Unemployed, Too Specialized
  35. Robert J. Gerberg: Focus on Selling Proposition to Overcome Liabilities
  36. Robert J. Gerberg: Newer Industries Important for Job Seekers with Age Concerns
  37. Robert J. Gerberg: Limiting Beliefs at the Core of Many Job Search Problems
  38. Robert J. Gerberg: Job Seekers With Age Concern Should Use Letters vs Resumes
  39. Robert J. Gerberg: Job Seekers Can Use 4-Step Process to Handle Employer Concerns
  40. Robert J. Gerberg: Evaluate Your Resume By 6 Basic Criteria