News: For Immediate Release
From: Advanced Career Technologies
URL: bobgerberg.com
Robert J. Gerberg: Job Seekers at $50,000+ Need Active as Well as Passive Approaches
New York, NY — "Every job seeker answers ads and sends resumes to recruiters. They'd be foolish not to. But they need to realize, these are passive approaches where the employer takes all the initiative and they just ‘throw their hat in the ring’ along with hundreds of other candidates. So it's always highly competitive." Robert J. Gerberg, best selling author, makes this point in his latest book, The Professional Job Changing System. "But at $50,000+, 50% of their possible opportunities will require that they take the initiative."
"Networking is one example of the active approaches, and this book instructs people how to do that most productively. But it's only one of three major methods. Few job seekers appreciate the potential of contacting employers directly. It's a form of research and timing is critical. Before a job is published, employers first recognize the need internally and try to fill it various ways. If a good letter or resume reaches them at that time, they are likely to respond positively. But only a small percentage of them will see such a need developing at the moment you make contact. So you've got to make contact in large numbers to identify the few who are great prospects right now."
"Yes you get a lot of ‘not interested’ replies, but if one or two out of 100 are interested, you've just completed a very rapid, cost effective method for identifying a situation where you'll have little competition. Another method is event-based. You look for events in the news that signal emerging jobs, and make contact. Plant relocations and record growth are obvious, but a new product launch, winning a major contract, someone's promotion, quotes from key executives and even problems can be signs."
"If your letter or resume shows how you can contribute in some way related to the event, your chances of a positive reply will increase. This book explains how to identify events and respond quickly at low cost. For any type of active approach, of course, you'll do much better if you follow certain time-tested principles. In the book, available hardcover in bookstores nationwide, I share four basic principles to follow and give examples of the best approaches."
Additional information about Robert J. Gerberg: pr@bobgerberg.com or contact Richard Gardner at 877-628-4496
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