INTERVIEW

Press releases for Robert J. Gerberg

Robert J. Gerberg is among America's foremost authorities on professional job hunting. More than 7 million copies of books and programs he has created are in circulation. Over more than 25 years he has authored dozens of books.

News: For Immediate Release

From: Advanced Career Technologies

URL: bobgerberg.com

ACT: Job Seekers Can Use SIC and NAICS Codes to Identify Growth Companies

New York, NY ��� "Growth companies are creating most of the jobs at $50,000+, so job seekers who can identify them will have many more opportunities to explore," says best selling author Robert J. Gerberg in his latest book, The Professional Job Changing System. "This book teaches people ways to identify growth firms in any industry. One of them is to find out the government's SIC or NAICS code for a growth company, and then use a corporate directory in the library to identify other firms in that same code."

"It's amazing how many people don't know about these codes. The SIC, or Standard Industrial Classification, was the original code the government developed to give every industry a number. The longer the number, the more specific the description, so that 20 is for food manufacturing, and 2043, for example, is cereal breakfast foods. The NAICS is international for North America, and it reflects the growing importance of service and other non-manufacturing industries. You can visit a growth firm's website or look it up in a corporate directory to get its code number, then you can look up all the companies in that category. Logically, many of them would be growth firms too. Or you can do this for any industry you're targeting, no matter how fast it is growing."

"That's just one of hundreds of things this book, available hardcover in bookstores nationwide, does for job seekers. It tells people all they need to know and gives examples. You learn how to develop the best resume, identify your industry options and transferable skills, how to neutralize liabilities ahead of time, and put together a realistic action plan. It then explains how to uncover many more opportunities in the published market, ads, job boards, employers' sites and recruiters, and in the unpublished market, where there is less competition. Networking more effectively, making targeted contact with employers who aren't advertising, and acting on the basis of events are all covered."

"Readers also learn time-tested interviewing principles for gaining a competitive edge in interviewing, how to handle being unemployed, maintaining momentum and more. It guides you every step of the way and will quickly build confidence as you learn more."

Additional information about Robert J. Gerberg: pr@bobgerberg.com or contact Richard Gardner at 877-628-4496

1. Robert Gerberg Contends "Advanced Personal Marketing" Required for Job Search Success
2. Advanced Career Technologies Study: 50% of Job Seekers at $50,000+ Never Distribute Over 100 Resumes
3. Advanced Career Technologies Study: 60% of Job Seekers at $50,000+ Stop Job Search After Three Months
4. Advanced Career Technologies Study: Most Job Seekers at $50,000+ See Only 3% of Opportunities
5. Advanced Career Technologies Survey: Only 1 in 10 Job Seekers at $50,000+ Interview Effectively
6. Advanced Career Technologies Advice: Large Numbers of Contacts Required for Success in Job Search
7. Advanced Career Technologies Survey: More Job Seekers Making Industry Change, But 87% Limit Selves
8. Robert Gerberg: Newly Unemployed Need to Launch Job Search Quickly
9. Robert Gerberg: Age Not Always the Barrier People Think It Is at $50,000+
10. Robert Gerberg: Job Seekers at $50,000+ Need Active as Well as Passive Approaches
11. Robert Gerberg: Old Style Resumes Hurting Chances of Job Seekers at $50,000+
12. Robert Gerberg: Employer Contact Tricky But Effective for $50,000+ Job Seekers
13. Advanced Career Technologies Survey: Only 5% of $50,000+ Job Seekers Sell Transferable Skills, Strengths
14. Advanced Career Technologies Survey: Clear Goals Statement Needed in Job Search, But Only 30% Have It
15. Advanced Career Technologies Survey: 77% of Professionals Think About Changing Jobs, Few Do
16. Advanced Career Technologies Survey: 21% of Men, 39% of Women, Seek Higher Income in Job Change
17. Advanced Career Technologies Survey: Men 7 Times More Likely to Feel High Pressure on Job
18. Advanced Career Technologies Study: 20% of Job Seekers at $50,000+ Can't Communicate Their Skills
19. Advanced Career Technologies Advice: Story Tellers Do Best in Job Interviews
20. Advanced Career Technologies Survey: 87% of Job Seekers Restrict Search to Industries They've Worked In
21. Advanced Career Technologies Study: Job Seekers Wanting to Switch Industries Need "Industry Hooks"
22. Robert Gerberg: Glamorous Industries Have 90% of the Publicity, Not 90% of Jobs
23. ACT: Job Seekers Can Use SIC and NAICS Codes to Identify Growth Companies
24. Advanced Career Technologies Survey: Any One of 25 Common Liabilities Can Rule Job Seekers Out
25. Advanced Career Technologies Survey: 96% of Failed Job Seekers Blame Lack of Access to Openings
26. Advanced Career Technologies Survey: 91% of Failed Job Seekers Say They Needed a Better Resume
27. Advanced Career Technologies Survey: 77% of Failed Job Seekers Say They Flunked Interviews
28. Advanced Career Technologies Survey: 55% of Stalled Job Seekers Tie Problem to One-Industry Experience
29. Advanced Career Technologies Survey: 29% of Stalled Job Searches Hurt By Past Frequent Job Changes
30. Advanced Career Technologies Survey: Past Employer's Performance Hurt Job Search for 1 in 5
31. Advanced Career Technologies Survey: Reference Issues Key Problem for 1 in 5 Stalled Job Searches
32. Advanced Career Technologies Survey: 1 in 7 Failed Job Searches Involved Shift from Main Field
33. Advanced Career Technologies Survey: 1 in 11 Failed Job Searches Attributed to "Overqualified"
34. Advanced Career Technologies Survey: Common Job Search Liabilities: Age, Unemployed, Too Specialized
35. Robert J. Gerberg: Focus on Selling Proposition to Overcome Liabilities
36. Robert J. Gerberg: Newer Industries Important for Job Seekers with Age Concerns
37. Robert J. Gerberg: Limiting Beliefs at the Core of Many Job Search Problems
38. Robert J. Gerberg: Job Seekers With Age Concern Should Use Letters vs Resumes
39. Robert J. Gerberg: Job Seekers Can Use 4-Step Process to Handle Employer Concerns
40. Robert J. Gerberg: Evaluate Your Resume By 6 Basic Criteria