News: For Immediate Release
From: Advanced Career Technologies
URL: bobgerberg.com
Robert J. Gerberg: Focus on Selling Proposition to Overcome Liabilities
New York, NY ��� "People don't need me to tell them how competitive the job market is. One of the most important things they will learn in this book is to develop and focus on their "selling proposition," especially if they have at least one of 30 common liabilities, which most job seekers do." Best selling author Robert J. Gerberg was referring to his latest book, The Professional Job Changing System, available hardcover in bookstores nationwide.
"In the first section of the book people learn the things they must do to prepare. One of them is developing a "selling proposition." This involves first setting the right goals, then identifying not just achievements, but also key phrases, transferable skills and personal strengths that are included in a strong statement of how they can contribute. When people can focus on the future and the benefits they bring, liabilities become less significant. The section also advises them on other ways to neutralize liabilities, how to develop a resume that pre-sells them, and how to identify targets in growth industries."
"The book gives job seekers at $50,000+ detailed instruction on all they need to know and do to give them dramatically increased chances for success, and make their search faster and easier. Once they are prepared, the 2nd section teaches them how to uncover more openings in all 8 sectors of the job market -- both published and unpublished. In the published market of ads, job boards, employer sites and recruiters, they learn how to increase the number of openings they get considered for. To be successful in the unpublished market they learn why this requires more initiative, but that this is where 50% or more of the opportunities will be."
"The book reveals little understood rules that must be followed, for example, to get positive responses by contacting employers who haven't advertised. It also educates them on how to respond to certain types of news to find emerging jobs, as well as the things most job seekers don't understand about networking. The interviewing instructions in the 3rd section are proven in thousands of cases, and the section on personal issues helps people build confidence and a will to succeed."
Additional information about Robert J. Gerberg: pr@bobgerberg.com or contact Richard Gardner at 877-628-4496
- Robert Gerberg Contends "Advanced Personal Marketing" Required for Job Search Success
- Advanced Career Technologies Study: 50% of Job Seekers at $50,000+ Never Distribute Over 100 Resumes
- Advanced Career Technologies Study: 60% of Job Seekers at $50,000+ Stop Job Search After Three Months
- Advanced Career Technologies Study: Most Job Seekers at $50,000+ See Only 3% of Opportunities
- Advanced Career Technologies Survey: Only 1 in 10 Job Seekers at $50,000+ Interview Effectively
- Advanced Career Technologies Advice: Large Numbers of Contacts Required for Success in Job Search
- Advanced Career Technologies Survey: More Job Seekers Making Industry Change, But 87% Limit Selves
- Robert Gerberg: Newly Unemployed Need to Launch Job Search Quickly
- Robert Gerberg: Age Not Always the Barrier People Think It Is at $50,000+
- Robert Gerberg: Job Seekers at $50,000+ Need Active as Well as Passive Approaches
- Robert Gerberg: Old Style Resumes Hurting Chances of Job Seekers at $50,000+
- Robert Gerberg: Employer Contact Tricky But Effective for $50,000+ Job Seekers
- Advanced Career Technologies Survey: Only 5% of $50,000+ Job Seekers Sell Transferable Skills, Strengths
- Advanced Career Technologies Survey: Clear Goals Statement Needed in Job Search, But Only 30% Have It
- Advanced Career Technologies Survey: 77% of Professionals Think About Changing Jobs, Few Do
- Advanced Career Technologies Survey: 21% of Men, 39% of Women, Seek Higher Income in Job Change
- Advanced Career Technologies Survey: Men 7 Times More Likely to Feel High Pressure on Job
- Advanced Career Technologies Study: 20% of Job Seekers at $50,000+ Can't Communicate Their Skills
- Advanced Career Technologies Advice: Story Tellers Do Best in Job Interviews
- Advanced Career Technologies Survey: 87% of Job Seekers Restrict Search to Industries They've Worked In
- Advanced Career Technologies Study: Job Seekers Wanting to Switch Industries Need "Industry Hooks"
- Robert Gerberg: Glamorous Industries Have 90% of the Publicity, Not 90% of Jobs
- ACT: Job Seekers Can Use SIC and NAICS Codes to Identify Growth Companies
- Advanced Career Technologies Survey: Any One of 25 Common Liabilities Can Rule Job Seekers Out
- Advanced Career Technologies Survey: 96% of Failed Job Seekers Blame Lack of Access to Openings
- Advanced Career Technologies Survey: 91% of Failed Job Seekers Say They Needed a Better Resume
- Advanced Career Technologies Survey: 77% of Failed Job Seekers Say They Flunked Interviews
- Advanced Career Technologies Survey: 55% of Stalled Job Seekers Tie Problem to One-Industry Experience
- Advanced Career Technologies Survey: 29% of Stalled Job Searches Hurt By Past Frequent Job Changes
- Advanced Career Technologies Survey: Past Employer's Performance Hurt Job Search for 1 in 5
- Advanced Career Technologies Survey: Reference Issues Key Problem for 1 in 5 Stalled Job Searches
- Advanced Career Technologies Survey: 1 in 7 Failed Job Searches Involved Shift from Main Field
- Advanced Career Technologies Survey: 1 in 11 Failed Job Searches Attributed to "Overqualified"
- Advanced Career Technologies Survey: Common Job Search Liabilities: Age, Unemployed, Too Specialized
- Robert J. Gerberg: Focus on Selling Proposition to Overcome Liabilities
- Robert J. Gerberg: Newer Industries Important for Job Seekers with Age Concerns
- Robert J. Gerberg: Limiting Beliefs at the Core of Many Job Search Problems
- Robert J. Gerberg: Job Seekers With Age Concern Should Use Letters vs Resumes
- Robert J. Gerberg: Job Seekers Can Use 4-Step Process to Handle Employer Concerns
- Robert J. Gerberg: Evaluate Your Resume By 6 Basic Criteria