News: For Immediate Release
From: Advanced Career Technologies
URL: bobgerberg.com
Robert J. Gerberg: Evaluate Your Resume By 6 Basic Criteria
New York, NY ��� "If people will follow six simple criteria, they will have a much more powerful resume, a strong, fast-moving selling document that sets them apart." Best selling author Robert J. Gerberg made this point while discussing his latest book, The Professional Job Changing System, available hardcover in bookstores nationwide. "One of the most important is to avoid revealing any liabilities. It's surprising how many resumes don't measure up there. Today a resume must also sell transferable skills, and in addition to achievements, it's got to get across memorably how you will contribute. You can't undersell yourself. And of course it's got to be scanning ready."
"The aim of this book is to teach anyone searching for a job over $50,000 all they need to know and do to be successful. Writing a superior resume is part of the first section, getting prepared. Readers learn how to set the right goals, target best industry options, neutralize liabilities, identify transferable skills and personal strengths, and develop a communication strategy to make them more marketable."
"In the 2nd section they learn how to increase the number of openings right for them in the published market of ads, job boards, employer sites and recruiters. The unpublished market requires more initiative, but has half or more of the best jobs. Readers learn three ways to get considered before a job goes to the more competitive published market. They need to follow the directions closely for direct employer contact, event-directed initiatives and targeted networking, preferably with a personal marketing website."
"The interviewing instructions in the 3rd section are based on thousands of successful interviews, and they work. Readers learn six easy-to-follow principles, including how to build chemistry and tell memorable stories that build credibility. They also learn how to surface and deal with employer concerns in a way that builds rapport. The 4th section on personal issues will help any job seeker build confidence. It teaches them how to adopt a positive outlook and keep up a high level of energy and enthusiasm. Readers will find themselves looking to this book as a kind of mentor throughout their search."
Additional information about Robert J. Gerberg: pr@bobgerberg.com or contact Richard Gardner at 877-628-4496
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- Robert J. Gerberg: Evaluate Your Resume By 6 Basic Criteria